The video game industry spent forty years solving one of the hardest problems in human systems design: how do you make a task so attractive that a person will pay you for the privilege of doing it? The underlying motivational analysis in modern game design is a masterclass in systems design and thinking. Think about all the things in sport/games that aren't inherently fun... and nobody argues that they are. Running 26 miles, for instance, why is that fun? Or chasing an oblong